Digital Ads Sell Candidates and Causes, in 15-Second Bursts

Short, expertly targeted digital ads can be an invaluable strategic counterpart to traditional television advertising, according to this article via The New York Times:

The 15-second digital ad is appealing to campaigns for several reasons. First, there is more inventory for shorter online ads, making them easier and cheaper to snap up. Second, the completion rate for well-produced digital ads is often higher than for their television counterparts.