Will 2016 Mark the End of the Lawn Sign?
Yard signs are the pits. Everybody wants one, but - trust me - nobody wants to coordinate distributing them. This Campaign Insider article breaks it down. For a campaign product with such a firm psychological grip on America, it's interesting that their influence nearly disappears within the margin of error of most polls:
With other voter-contact mediums, we can measure their effectiveness and who we’re targeting. On TV, we have sophisticated set-top box data to target households by age, income, party affiliation and likelihood of voting. With direct mail, we have pinpoint accuracy. Online ads, meanwhile, offer geo-targeting and measure click-through rates — all for pennies per impression. Yard signs are far more costly.